-
Recent Posts
Recent Comments
- Sac Press’s Ilfeld: More Talk About Reader Revenue at Hyperlocals | Street Fight on BxB Summit 2012
- "Support Us" and other ways to ask your audience for money - on It’s a must: CRM for indie news sites
- "Support Us" and other ways to ask your audience for money - on BxB Summit 2012
- Eleanor Cippel's tough love on sales for community news publishers at BxB12 - on It’s a must: CRM for indie news sites
- Eleanor Cippel's tough love on sales for community news publishers at BxB12 - on Eleanor Cippel on how to close the deal
Archives
Categories
- Advertising networks
- BlockbyBlock
- Business Models
- Co-ops
- Content Management System (CMS)
- CRM
- Crowdfunding
- Digital Influence
- Directories
- Engagement
- Entrepreneurship
- Events
- for-profit
- Foundations
- Getting Started
- Google News
- Hiring
- Impact
- LION
- Local News Tools
- Marketing
- Memberships
- metrics
- Networked Journalism
- online advertising
- Operations
- Partnerships
- Permission Marketing
- Pivots
- Platforms
- Plugins
- Policy
- Profile
- Revenue
- Sales
- SEO
- Social Media
- Super Camp
- Sustainability
- Training
- Uncategorized
- WordPress
Meta
nhà cái tặng tiền cược miễn phí tháng 2019_tặng tiền cược miễn phí _bóng đá online
Indies making a start with social media / ad service combo
It’s not a stampede but it’s a promising start. At minimum two independent online newsrooms —?Oakland Local and The Sacramento Press —?are successfully integrating online advertising with sales of social media services. That’s something not even Alan Mutter, writer … Continue reading
Posted in Revenue
Tagged Alan D. Mutter, ben ilfeld, Newsosaur, Oakland Local, sacramento press, Susan Mernit
1 Comment
Putting on your hiring hat: Finding a good ad sales rep
Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading
Posted in Revenue, Sales
Tagged advertising, ben ilfeld, commission, hiring, Rusty Coats, sacramento press, sales, sales rep, small business
Comments Off on Putting on your hiring hat: Finding a good ad sales rep
An emerging local advertising network in action
Hyperlocal news service NetNewsCheck talks to Sacramento Press publisher Ben Ilfeld about Ilfeld’s growing advertising network that focuses on media partnerships in his market. Article: News Pureplay Spawns Agency, Ad Network.
Posted in Advertising networks, Entrepreneurship
Tagged advertising networks, ben ilfeld, community news, hyperlocal, revenue models, sacramento press
Comments Off on An emerging local advertising network in action
Jay Rosen: ‘Advertising is not about adjacency’
Last weekend, Jay Rosen was part of a New York University hyperlocal conclave, and there he succinctly talked about how advertising is evolving from legacy media to online: It’s about value-added expertise. News publishers need to deliver an expertise service … Continue reading
For small publishers, scaling down daily deals ad service is good business
Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading
Posted in Uncategorized
Tagged advertising, ben ilfeld, California, community news, daily deals, Deal Ticket, Groupon, hyperlocal advertising, Living Social, news advertising, news business, news site, sacramento press
Comments Off on For small publishers, scaling down daily deals ad service is good business
‘Comments are content’ for local news sites: 8 tips to build community, coverage
What types of stories get comment traction on hyperlocal sites? Block by Block (BxB) surveyed independent, community news site publishers about their top reader engagement tools, and 100 percent of respondents said the comments feature on their CMS platform is … Continue reading →