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Indies making a start with social media / ad service combo

Posted on January 20, 2012 by Sally Duros

  It’s not a stampede but it’s a promising start. At minimum two independent online newsrooms —?Oakland Local and The Sacramento Press —?are successfully integrating online advertising with sales of social media services. That’s something not even Alan Mutter, writer … Continue reading →

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Putting on your hiring hat: Finding a good ad sales rep

Posted on January 12, 2012 by Kathleen Majorsky

Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading →

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What kind of election coverage do you want to bring to your community in 2012?

Posted on December 5, 2011 by Denise Cheng

From Denise Cheng, research and outreach editor for the Journalism Accelerator and former citizen journalism coordinator of The Rapidian. Hello, friends! The Journalism Accelerator, an emerging community that connects media innovators and resources, is hosting an online forum this week … Continue reading →

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An emerging local advertising network in action

Posted on October 10, 2011 by Jessica Durkin

Hyperlocal news service NetNewsCheck talks to Sacramento Press publisher Ben Ilfeld about Ilfeld’s growing advertising network that focuses on media partnerships in his market. Article: News Pureplay Spawns Agency, Ad Network.

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Jay Rosen: ‘Advertising is not about adjacency’

Posted on July 12, 2011 by Jessica Durkin

Last weekend, Jay Rosen was part of a New York University hyperlocal conclave, and there he succinctly talked about how advertising is evolving from legacy media to online: It’s about value-added expertise. News publishers need to deliver an expertise service … Continue reading →

Posted in Entrepreneurship | Tagged , , , , , , , | 1 Comment

For small publishers, scaling down daily deals ad service is good business

Posted on July 7, 2011 by Jessica Durkin

Ben Ilfeld, COO of online community news site SacramentoPress.com, last year implemented Deal Ticket, a “daily deals” feature to sell advertising on his site. In the months since he started the program in August 2010, he has learned some lessons … Continue reading →

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‘Comments are content’ for local news sites: 8 tips to build community, coverage

Posted on June 23, 2011 by Jessica Durkin

What types of stories get comment traction on hyperlocal sites? Block by Block (BxB) surveyed independent, community news site publishers about their top reader engagement tools, and 100 percent of respondents said the comments feature on their CMS platform is … Continue reading →

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